By Emily Kuo, TAP-NY Cultural Chair
Be sure to follow TAP-NY on Instagram here.
Last month, TAP-NY was lucky enough to work with Te Company, an extraordinary new tea shop in the West Village, on an exclusive tea tasting event. Over the course of two hours, the Taiwanese American founder, Elena Liao, shared her knowledge of Taiwanese teas, gleaned from her travels around the beautiful island, with us.
The board of TAP is focused on creating fun events that facilitate meaningful connections. As the Cultural Chair though, I love events like the tea tasting at Te Company, because it not only brought tea-drinkers together, but also empowered our members with more knowledge about an important part of Taiwan’s heritage.
Since then, I’ve been thinking about how we could creatively and consistently share Taiwan with our members, even beyond events. When Linn, our Membership Chair, recently mentioned to me that the content that we put in our newsletter – blog posts, member of the month features, focus on athletics – garner significant clicks, the dots connected for me.
Starting today, we’re going to strive to create content that features unique things about Taiwan, whether that be food, scenery, people, or current events. Yes, this includes things like the giant rubber duck in Keelung Harbor, or fights in the Taiwanese legislature, or the wacky office chair racing video that went viral last month.
To share these aspects of Taiwan, we’ll be using Instagram. The photos we feature will be accompanied by short, digestable, and original content curated from our members, or re-posts with proper credit given.
Check out our first feature here – it’s on a classic nightmarket favorite: the oyster pancake. Made with sweet potato starch, egg, leafy greens, and, of course, oysters, these pancakes are delectably Q and packed full flavor.
We’re open to feedback and suggestions for our Taiwan features on Instagram – feel free to email me at Emily.email@example.com or find me at one of our upcoming events!